The Studio has two things going against it. Films and shows about the entertainment business often struggle to crawl out of their niche corners, unless, of course, they’re packaged like Argo. Second — and this might be a bigger problem — The Studio is on Apple. Nobody watches stuff on Apple. At most, they watch Ted Lasso and Severance and swiftly cancel their subscriptions. The best that The Studio can hope for is to organically find an audience like those flagship shows did, because it certainly deserves to be mentioned in the same breath as them. Clever, crafty, and caustic when it needs to be, it’s the best new comedy series of 2025 so far. The Studio features Seth Rogen in the lead role of Matt Remick, an executive who lives and breathes cinema, and harbours a long-held dream of becoming a studio head. In the first episode, he’s handed the proverbial keys to the castle on a conditional basis by the head honcho of Continental Studios, played by Bryan Cranston in a performance so boozy that it might require a breathalyser test. Tasked with fast-tracking a movie based on the beverage brand Kool-Aid — you read that right — and turning it into a billion-dollar hit akin to Barbie, Matt finds himself torn between his artistic aspirations and the primal impulses of his lizard brain.